Monitoring and analysis for ECDC

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NEWTON Media has won an international tender and provides monitoring services to the European Center for Disease Prevention and Control (ECDC) from December. It is already the fifth institution under the European Union for which NEWTON Media will process daily international media monitoring and media analysis.

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What sort of artificial intelligence can be effectively applied in the field of media monitoring and analysis? This year’s FIBEP Tech Day 2021 conference focused on

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From Outputs to Real Impact: Johna Burke Presented How to Truly Measure the Value of PR

How should public relations be measured today so that the results stand up even before company leadership? An expert seminar organized by the Association of Public Relations (APRA) in cooperation with NEWTON Media showed why simply counting outputs is no longer enough and how to connect communication with real impact on reputation, audience behavior, and business results.

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Generative Engine Optimization: How to Prepare Your Brand Communications for the Era of AI Search

Artificial intelligence is transforming the way people search for information about companies, products, and industries. Generative Engine Optimization (GEO) represents a new approach to content and communication strategy that helps ensure AI systems can accurately understand, categorize, and recommend your brand. What does this mean for PR, media relations, reputation management, and long-term brand visibility?