Half of the PR agencies lost revenues in 2020, this year they expect the largest investments in social media and community management.
Last year, two-thirds of PR agencies around the world faced delayed or cancelled contracts and almost half of them lost revenue, yet they are optimistic about
How PR changed in 2020 and what are the future prospects?
Loss of customers, dismissals, belts tightening. The global pandemic hit many sectors hard last year and PR was no exception. Last year’s summary, including predictions for the
Debates about Christmas shopping on social media
The topic of Christmas shopping resonates significantly on social media this year. In the last 3 months, Christmas shopping has emerged in almost 120,000 mentions
AMEC Chairman Richard Bagnall: Company’s reputation is a key criterion to evaluate its communication
On December 3rd, Newton Media, in cooperation with the Association for Public Relations (APRA) and under the auspices of AMEC Measurement Month, organized a webinar How
How to measure your communication. Barcelona Principles 3.0
Since 2010, the so-called Barcelona Principles have been summarizing the way to measure and evaluate corporate communication and PR. Their concept was created by the
NEWTON Media succeeded in another EU institution tender. Now it covers 55 countries and 40 languages.
Czech company NEWTON Media has won an international tender and will provide monitoring services to the European Center for Disease Prevention and Control (ECDC) from
ANALYSIS OF THE MOST POPULAR SKI RESORTS
The winter holiday season is in full swing. What are the most popular ski resorts and which winter sports are most spoken in the social
NEWTON MEDIA AND OGILVY WIN PRESTIGIOUS AMEC AWARD
Analytics agency NEWTON Media and communications agency Ogilvy have won a prestigious international award in a media analytics competition. Comprehensive material used as part of a campaign for
Newton’s Media Analysis shortlisted for AMEC Awards
NEWTON Media was yet again shortlisted for the AMEC Awards for the best media analysis, entering with their research on the image of schizophrenia in the Czech media landscape. The winner of this year’s Awards will be announced in a few days during AMEC Global Summit 2019 happening in Prague. If successful, NEWTON will be winning for the 4th year in a row.
AI: People fear humanity’s extinction, media see an opportunity
Media present artificial intelligence and its possibilities as an opportunity, people usually express their doubts, considering it a threat and sometimes even an entity plotting with aliens to destroy our civilisation. Have a look at our analysis focusing on AI and technological innovations in Czech media.
Media Monitoring at your fingertips with new NewtonOne Mobile App
We are proud to introduce our brand new mobile app NewtonOne (N1), which makes it easy for you to go through your media monitoring when having breakfast or on your way to the office. While your competitors are going through the endless list of news, you are already in the picture and one step ahead while thinking about how to reflect the newly acquired information in your marketing communication and PR.
