Our monitoring for ECHA includes print media, online sources and newswires. The output is a selection of relevant reports together with their summaries in English. We also prepare monthly infographics and analysis, as well as annual reports, based on qualitative and quantitative analyses, which gives the ECHA communication team feedback on the extent to which their cooperation with specific media is reflected in the institution’s media image. This service is provided based on the EU´s highest standards.

Blog
26. PR Brunch in ČTK: Specialists discussed AI and the measurement of communication
How does the role of public relations change in the age of artificial intelligence? And how to approach the measurement of the impact of communication in a world where trust becomes a rare currency? These and other questions resonated at 26# PR Brunch, which took place on September 4 at the PressCentre of the Czech Press Agency. The event was organized by PRAM Consulting together with NEWTON Media and ČTK.




