For Generali we cover the entire region of Central and Eastern Europe, with 10 countries and 11 languages. The output is a selection of relevant reports together with their summaries in English. Daily report brings an overview of how the brand and its competitors are doing and what are general news related to topics relevant to the company.
News
How to measure your communication. Barcelona Principles 3.0
Since 2010, the so-called Barcelona Principles have been summarizing the way to measure and evaluate corporate communication and PR. Their concept was created by the