Monitoring and analysis for Generali

Generali case study

For Generali we cover the entire region of Central and Eastern Europe, with 10 countries and 11 languages. The output is a selection of relevant reports together with their summaries in English. Daily report brings an overview of how the brand and its competitors are doing and what are general news related to topics relevant to the company.

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Blog

26. PR Brunch in ČTK: Specialists discussed AI and the measurement of communication

How does the role of public relations change in the age of artificial intelligence? And how to approach the measurement of the impact of communication in a world where trust becomes a rare currency? These and other questions resonated at 26# PR Brunch, which took place on September 4 at the PressCentre of the Czech Press Agency. The event was organized by PRAM Consulting together with NEWTON Media and ČTK.