The Czech company Newton Media won international tender of the European Institute for Gender Equality (EIGE) and will prepare an extensive analysis of the media presentation of violence against women in selected EU member states. It is already the seventh EU institution, Newton Media is currently providing with media monitoring or media analyses.
The European Institute for Gender Equality (EIGE) is the only European institution that monitors the compliance of Member States with their commitments to gender equality and the fight against gender-based violence. The prepared analysis maps the influence of the media on the spread of gender stereotypes in five selected countries (Poland, Croatia, Lithuania, Germany and Sweden). It follows the period from January to December last year, i.e. the period of an increaseof, for example, domestic violence cases due to lockdown and quarantine.
Newton Media has succeeded in the international tender as the best provider of the analysis in competition of several other foreign monitoring companies. „The analysis is unique because it combines the procedures of classical media analysis and linguistic analysis, for which we use both our own linguistic department and cooperation with scientists from the countries concerned,“ describes Lucie Geislerová, head of international department at Newton Media. „Thanks to our branches across Europe and cooperation with international partners, we are able to put together a team with which we are succeeding even in such a demanding tenders,“ adds Geislerová.
EIGE is the seventh institution under the European Union with which Newton is currently cooperating. It already prepares international media monitoring or analyses for the European Commission, the European Centre for Disease Prevention and Control (ECDC), the European Chemicals Agency (ECHA), the European Environment Agency (EEA), the Agency for the Cooperation of Energy Regulators (ACER) and Prague-based EU Space Agency (EUSPA).
In addition to European institutions, Newton Media also prepares international monitoring for commercial companies. One of them is Zentiva, which Newton Media provides with monitoring and analysis of press, online, social media and pharmaceutical and medical resources in 16 countries and in 15 languages. For Generali, it covers 8 countries in Central and Eastern Europe. Part of the service is also a report with an overview of how the brand is doing, what are its competitors up to and what are some general news on topics relevant to the company. “ For our clients, e currently monitor media in 55 countries and in 40 languages,“ concludes Geislerová.
